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The boots latest advert
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By (user no longer on site) OP
over a year ago
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Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change  |
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By (user no longer on site)
over a year ago
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Is that the bikini one? It pisses me off. The 2 women glare at the pic of the woman, thinking they don't look that good, but they've both got great bodies and I'm jealous. 
I love it though. There seems to be a lot of good adverts like that at the mo. The woman with the massive bum in the red dress in the Simply Be ad is  |
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By *uxom redCouple
over a year ago
Shrewsbury |
"Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change "
They are hardly larger ladies and have flat stomachs.
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By (user no longer on site)
over a year ago
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Where I live, a very short, larger lady walked into a pub with her bf and she said to him 'get me a fucking beer'. He replied 'okay sexy lass'. All the men in the pub were looking at her in admiration. One man even compared her to Linda Evangelista. |
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By (user no longer on site) OP
over a year ago
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But the sad thing is today that size is what's considered medically large it's clearly not.
But all I can say is a woman that's confident with her body is sexy as fuck. Nothing more sexier than confidence
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By (user no longer on site)
over a year ago
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All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x  |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x "
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free. |
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By (user no longer on site)
over a year ago
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"A bunch of ad people sat in an office thinking what's trending, don't fall for it they won't think twice about having slim models in the next one.
True but slim women buy stuff too"
Yes but there is already almost everything targeted at them. |
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"A bunch of ad people sat in an office thinking what's trending, don't fall for it they won't think twice about having slim models in the next one.
True but slim women buy stuff too
Yes but there is already almost everything targeted at them. "
You're right but I think if their aim is to promote body positivity as they claim they need to include all body types.
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By (user no longer on site)
over a year ago
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"A bunch of ad people sat in an office thinking what's trending, don't fall for it they won't think twice about having slim models in the next one.
True but slim women buy stuff too
Yes but there is already almost everything targeted at them.
You're right but I think if their aim is to promote body positivity as they claim they need to include all body types.
"
Well I think the woman showed in it that advert are probably about the average. The average dress size in the UK is a 16. It would be impossible to represent every bodyshape/size. It's far from perfect but I think on the whole is a positive advert. |
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"A bunch of ad people sat in an office thinking what's trending, don't fall for it they won't think twice about having slim models in the next one.
True but slim women buy stuff too
Yes but there is already almost everything targeted at them.
You're right but I think if their aim is to promote body positivity as they claim they need to include all body types.
Well I think the woman showed in it that advert are probably about the average. The average dress size in the UK is a 16. It would be impossible to represent every bodyshape/size. It's far from perfect but I think on the whole is a positive advert. "
Have a look at the SimplyBe advert...shows “normal” women with wobbly bits.... |
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By (user no longer on site)
over a year ago
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"A bunch of ad people sat in an office thinking what's trending, don't fall for it they won't think twice about having slim models in the next one.
True but slim women buy stuff too
Yes but there is already almost everything targeted at them.
You're right but I think if their aim is to promote body positivity as they claim they need to include all body types.
Well I think the woman showed in it that advert are probably about the average. The average dress size in the UK is a 16. It would be impossible to represent every bodyshape/size. It's far from perfect but I think on the whole is a positive advert.
Have a look at the SimplyBe advert...shows “normal” women with wobbly bits...."
Yes I know but that's specifically targeted at larger woman. |
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By *asmeenTV/TS
over a year ago
STOKE ON TRENT |
"Where I live, a very short, larger lady walked into a pub with her bf and she said to him 'get me a fucking beer'. He replied 'okay sexy lass'. All the men in the pub were looking at her in admiration. One man even compared her to Linda Evangelista."
Linda not Christy?
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By (user no longer on site)
over a year ago
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free. "
The one with all the diverse women? One product was just to bleach it, not remove it.  |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it. "
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy" |
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By (user no longer on site)
over a year ago
|
"Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change "
havnt seen it but I don't think to much about size personality counts way more |
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Be wary of these companies just trying to sell more stuff you don't need. Years ago in the school class photo there was usually one fat kid with glasses. Now it's reversed. They are mostly porkers. As a nation we are mostly larger in stature and advertising firms have realised this. I will be boycotting Boots as a result of this. Power to the consumer. |
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"Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change havnt seen it but I don't think to much about size personality counts way more "
How about very hairy women who don't shave? |
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By (user no longer on site)
over a year ago
|
"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy""
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway. |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway. "
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other. |
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By (user no longer on site)
over a year ago
|
"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway.
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other."
Like the Lynx ad where he sprays the Lynx and gets jumped on by hordes of sex mad horny women.
I think the whole world has gone social media mad and adverts are the lowest end of that these days.
People buy things to feel better, not to feel worse.
This has got me thinking Mrs N.... |
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By (user no longer on site)
over a year ago
|
"Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change havnt seen it but I don't think to much about size personality counts way more
How about very hairy women who don't shave?"
lol really hairy, really really hairy shave or trim in the morning and need to do it again at lunchtime? |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy""
I agree, the ad companies are doing it for their own reasons, not yours.
But it’s a small step in the right direction |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway.
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other.
Like the Lynx ad where he sprays the Lynx and gets jumped on by hordes of sex mad horny women.
I think the whole world has gone social media mad and adverts are the lowest end of that these days.
People buy things to feel better, not to feel worse.
This has got me thinking Mrs N...."
It's good to think. I'm going to try it next week  |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I agree, the ad companies are doing it for their own reasons, not yours.
But it’s a small step in the right direction "
It is |
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By (user no longer on site)
over a year ago
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway.
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other.
Like the Lynx ad where he sprays the Lynx and gets jumped on by hordes of sex mad horny women.
I think the whole world has gone social media mad and adverts are the lowest end of that these days.
People buy things to feel better, not to feel worse.
This has got me thinking Mrs N....
It's good to think. I'm going to try it next week "
It's overrated, my brain hurt after 3 minutes. 
How would Marketing appeal to women who prefer hair? I'm sure I've seen an advert with a woman with hairy armpits but can't remember which one. |
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By (user no longer on site)
over a year ago
|
"Have you seen boots latest advert? What are your thoughts on it?...
Its giving a positive body image to larger women which is excellent to see a company doing promoting/showing that women shouldn't be afraid or ashamed of their own body.
I honestly hope more companies do the same not just for women but men too.
It's nice to see something realistic and positive being promoted for a change "
There have been adverts for big guys too. Jacamo maybe? I just remember big guys on a sofa. I'm an advertiser's nightmare.  |
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway.
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other.
Like the Lynx ad where he sprays the Lynx and gets jumped on by hordes of sex mad horny women.
I think the whole world has gone social media mad and adverts are the lowest end of that these days.
People buy things to feel better, not to feel worse.
This has got me thinking Mrs N....
It's good to think. I'm going to try it next week
It's overrated, my brain hurt after 3 minutes.
How would Marketing appeal to women who prefer hair? I'm sure I've seen an advert with a woman with hairy armpits but can't remember which one. "
I think we're a long way from ad people promoting hair, the removal of it is too profitable.
It's like bladder leak underwear ads being targeted at ever younger women. None of them are saying "it's not right at your age see a doctor" they're all saying "buy our stuff, look how pretty it is and just accept that you're going to be leaking pee for the rest of your life, oh and incidentally put money in our pocket at the same time"
I'm an ad persons nightmare  |
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By (user no longer on site)
over a year ago
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"All ads are selling you some sort of shit, hence the name. To try to get around that obvious fact they seem to ask you to rate the ad these days and if they say you're wonderful just the way you are etc then obv you have to buy the shit they're selling because they're your kinda ppl, innit.....
Ads are ads......
Steve x
And if you're wonderful just as you are why do you need their stuff? There's a razor ad at the moment that tells you to just be yourself, as long as you use their product to ensure you're hair free.
The one with all the diverse women? One product was just to bleach it, not remove it.
The one where one woman is shaving her forearm.
It's still saying he who you want but with no hair or semi invisible hair.
I just don't like the way they're manipulating women into buying their products by pretending to be on our side. If they were genuinely trying to promote acceptance of all types of women they would be saying "only buy our stuff if you really want to but it's ok to be hairy"
I do get what you're saying. Not sure if that would work as a Marketing campaign. I suppose they are targeting their customers.
Most adverts don't appeal to me as a customer anyway.
I'm all for acceptance of different body types but against the continued manipulation of what those types should look like. i.e be whatever shape you like but unless you buy our products you still won't look good.
I suppose it has to start somewhere but we need to remember that marketing campaigns are about manipulation of their target's perception of a product and very little to do with their target's perception of themselves although one may be a by product of the other.
Like the Lynx ad where he sprays the Lynx and gets jumped on by hordes of sex mad horny women.
I think the whole world has gone social media mad and adverts are the lowest end of that these days.
People buy things to feel better, not to feel worse.
This has got me thinking Mrs N....
It's good to think. I'm going to try it next week
It's overrated, my brain hurt after 3 minutes.
How would Marketing appeal to women who prefer hair? I'm sure I've seen an advert with a woman with hairy armpits but can't remember which one.
I think we're a long way from ad people promoting hair, the removal of it is too profitable.
It's like bladder leak underwear ads being targeted at ever younger women. None of them are saying "it's not right at your age see a doctor" they're all saying "buy our stuff, look how pretty it is and just accept that you're going to be leaking pee for the rest of your life, oh and incidentally put money in our pocket at the same time"
I'm an ad persons nightmare "
Such a good point!! Yeah just live with it ladies and buy our expensive pants. |
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"Boots is "woke"
I am just waiting for the James Bond to be 5'4" and 9 stone....
Norman you're going to have to tell me what woke means "
As you asked to eloquently and formally:
alert to injustice in society, especially racism (but can apply to issues of equality and marginalisation).
"we need to stay angry, and stay woke" |
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