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By (user no longer on site) OP
over a year ago
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It seems that promoting environmental issues is now political!!! No it is all our interests.
The banning has backfired as more people are going to see it now. |
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By *utie91Woman
over a year ago
Hitchin |
What I don’t get is that they are publisising it as a banned Christmas advert.
It’s got nothing to do with Christmas at all.
It’s a normal advert. I’m not disputing that it’s not important, because it’s very important and I agree that it shouldn’t be banned.
But it doesn’t chance the fact that it’s not a Christmas advert.
It could be shown all year round.
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I think it’s the result of some very careful manipulation by their advertising agency. They’d have known it would have been banned so they pitched it to their clients as an alternative means of publicity. Iceland have then skilfully played the social media threads and bingo it’s being discussed everywhere.
Greenpeace win and so do Iceland. |
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"It seems that promoting environmental issues is now political!!! No it is all our interests.
The banning has backfired as more people are going to see it now. "
The cynic in me wonders if they made it with the intention of it getting banned and then going viral online. It’s certainly cheaper than paying costs to have it shown on tv and now it’s gone viral more people are seeing it and talking about it than they would if it was shown during coronation street |
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"It does seem very odd that it should be classed as political..... makes me wonder who's in charge of such decisions.
Mike xx"
Because it's an old Greenpeace video, with a just slightly different voice over. As Greenpeace are registered as a political party, the regulator didn't have any choice. It'd be like Tesco taking the Tory Party manifest video and saying every little helps at the end, and expecting it to be allowed.
I think then the question is whether Iceland were niaive or clever or cynical or poorly advised. |
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"It does seem very odd that it should be classed as political..... makes me wonder who's in charge of such decisions.
Mike xx
Because it's an old Greenpeace video, with a just slightly different voice over. As Greenpeace are registered as a political party, the regulator didn't have any choice. It'd be like Tesco taking the Tory Party manifest video and saying every little helps at the end, and expecting it to be allowed.
I think then the question is whether Iceland were niaive or clever or cynical or poorly advised. "
Im going with cynical, follow the money.
Cant post a link but check out a guy who tweets under the name Mr Ethical |
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