FabSwingers.com > Forums > The Lounge > That Nike advert
That Nike advert
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By (user no longer on site)
over a year ago
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"Cynical marketing ploy or a company taking a risk for free speech ?!"
It is very clever.. people who used to hate the players who kneeled during the anthem now hate Nike too and despite people burning Nike’s trainers, Nike isn’t worried about that because their customer is not 40+ white male.. their ideal customers are young people and icons who help shape the culture.
In addition to the above Nike has gained £45M media exposure since the campaign started. |
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"Cynical marketing ploy or a company taking a risk for free speech ?!
It is very clever.. people who used to hate the players who kneeled during the anthem now hate Nike too and despite people burning Nike’s trainers, Nike isn’t worried about that because their customer is not 40+ white male.. their ideal customers are young people and icons who help shape the culture.
In addition to the above Nike has gained £45M media exposure since the campaign started. "
It’s a brilliant campaign |
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By (user no longer on site)
over a year ago
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"Cynical marketing ploy or a company taking a risk for free speech ?!
It is very clever.. people who used to hate the players who kneeled during the anthem now hate Nike too and despite people burning Nike’s trainers, Nike isn’t worried about that because their customer is not 40+ white male.. their ideal customers are young people and icons who help shape the culture.
In addition to the above Nike has gained £45M media exposure since the campaign started.
It’s a brilliant campaign "
considering that most Trump voters are old middle to old age Americans and Nike is a global brand.. the campaign is going to win more people’s hearts globally than make a fraction of the amount of trump voters hate Nike.
So if you are worried about Nike, Nike is safe  |
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By (user no longer on site) OP
over a year ago
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"What is it? I dont watch tv"
They selected Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign as its most divisive move.
He had been a polarising figure since 2016, when as a player for San Francisco 49ers he refused to stand during the national anthem. At first he sat as a protest, then sank to his knee. It was intended to draw attention, he said to, to the killings of African Americans and other injustices. |
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Share price went down. I must admit I have taken a chance and brought as many as I could afford.
One Ad and a few butthurt trainer burnings will not exactly bring the company to its knees.
Once the new Pegasus come out that price gonna soar.
I love my trainers. |
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Anything that's pisses Trump off is a good thing.
I'm glad he didn't back down after being released by the 49'ers.
Standing up for his beliefs even though it cost him millions.
Anyway don't buy Nike (Don't like the quality) but it's a bit of both for me OP |
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By (user no longer on site)
over a year ago
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"I refuse to buy a product for £100 plus that costs £5 to make"
That’s correct.. their practices are no better than Amazon’s warehouse workers treatment |
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By (user no longer on site)
over a year ago
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Great add, really clever of Nike. Not revlevent but Interesting fact re: Adidas and Puma, created by two German brothers who were part of the nazi movement , I do believe. |
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"What is it? I dont watch tv
They selected Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign as its most divisive move.
He had been a polarising figure since 2016, when as a player for San Francisco 49ers he refused to stand during the national anthem. At first he sat as a protest, then sank to his knee. It was intended to draw attention, he said to, to the killings of African Americans and other injustices. "
.
A civil rights activist? |
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By (user no longer on site) OP
over a year ago
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"What is it? I dont watch tv
They selected Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign as its most divisive move.
He had been a polarising figure since 2016, when as a player for San Francisco 49ers he refused to stand during the national anthem. At first he sat as a protest, then sank to his knee. It was intended to draw attention, he said to, to the killings of African Americans and other injustices. .
A civil rights activist?"
Yes, you read that correct. |
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By (user no longer on site)
over a year ago
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"I don't know how you can join up with Nike for civil liberty when they hire children to make there shoes at some slave like conditions
"
You can as long as you don’t bring your dirty laundry in the main stream media.. not saying it’s right but |
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By (user no longer on site)
over a year ago
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"Great add, really clever of Nike. Not revlevent but Interesting fact re: Adidas and Puma, created by two German brothers who were part of the nazi movement , I do believe. "
No shit?! Really? |
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To put the sweatshop mutterings in perspective.
Practically everything you own will have some component or ingredient that isn’t ethnically sound in it. From the precious metals in your tablets and smartphones that have been scraped out of a mountain in the Congo by a child indentured slave to the thread on your clothes.
Tragic but unavoidable really
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By (user no longer on site)
over a year ago
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"To put the sweatshop mutterings in perspective.
Practically everything you own will have some component or ingredient that isn’t ethnically sound in it. From the precious metals in your tablets and smartphones that have been scraped out of a mountain in the Congo by a child indentured slave to the thread on your clothes.
Tragic but unavoidable really
"
True.. but you can try your best about what you know |
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By (user no longer on site)
over a year ago
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"Great add, really clever of Nike. Not revlevent but Interesting fact re: Adidas and Puma, created by two German brothers who were part of the nazi movement , I do believe.
No shit?! Really? "
Yea, as far as I remember. I’m sure they had a fall out over one of them so the other brother went and created the other brand. |
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By *abioMan
over a year ago
Newcastle and Gateshead |
Nike played a certain group of people brilliantly because all they saw was a billboard and a quote
They got outraged over 5 seconds in a 2 minute advert
They in effect burnt their gear over the inspirational stories of Alfonso Davies, and lebron James, and serena Williams....
Its shows the difference between black America and white America
It’s shows the difference between left leaning America and trumps America
Of course you’ll never anyone stupid enough to admit they burnt their gear over the ad... but you can guess the people criticising the ad won’t have seen the advert! |
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By (user no longer on site)
over a year ago
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"Nike played a certain group of people brilliantly because all they saw was a billboard and a quote
They got outraged over 5 seconds in a 2 minute advert
They in effect burnt their gear over the inspirational stories of Alfonso Davies, and lebron James, and serena Williams....
Its shows the difference between black America and white America
It’s shows the difference between left leaning America and trumps America
Of course you’ll never anyone stupid enough to admit they burnt their gear over the ad... but you can guess the people criticising the ad won’t have seen the advert!"
Facebook is full of videos people burning their Nike stuff |
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"Nike played a certain group of people brilliantly because all they saw was a billboard and a quote
They got outraged over 5 seconds in a 2 minute advert
They in effect burnt their gear over the inspirational stories of Alfonso Davies, and lebron James, and serena Williams....
Its shows the difference between black America and white America
It’s shows the difference between left leaning America and trumps America
Of course you’ll never anyone stupid enough to admit they burnt their gear over the ad... but you can guess the people criticising the ad won’t have seen the advert!"
Why did people burn New Balance? Two years ago? |
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By (user no longer on site) OP
over a year ago
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"Nike played a certain group of people brilliantly because all they saw was a billboard and a quote
They got outraged over 5 seconds in a 2 minute advert
They in effect burnt their gear over the inspirational stories of Alfonso Davies, and lebron James, and serena Williams....
Its shows the difference between black America and white America
It’s shows the difference between left leaning America and trumps America
Of course you’ll never anyone stupid enough to admit they burnt their gear over the ad... but you can guess the people criticising the ad won’t have seen the advert!"
Stupidest people on the planet, destroying something they’ve already paid for, over free speech. |
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"Nike played a certain group of people brilliantly because all they saw was a billboard and a quote
They got outraged over 5 seconds in a 2 minute advert
They in effect burnt their gear over the inspirational stories of Alfonso Davies, and lebron James, and serena Williams....
Its shows the difference between black America and white America
It’s shows the difference between left leaning America and trumps America
Of course you’ll never anyone stupid enough to admit they burnt their gear over the ad... but you can guess the people criticising the ad won’t have seen the advert!
Why did people burn New Balance? Two years ago? "
The owners agreed with Trumps economic policy.
http://www.bbc.co.uk/newsbeat/article/37948946/new-balance-trainer-wearers-bin-and-burn-their-shoes-over-trump
This was the first link I found, so excuse that it's for children's news! |
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By (user no longer on site)
over a year ago
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"Burning stuff is in trend at the moment.. remember people burning the EU flag but it didn’t catch fire because of EU regulations on flammable materials  "
Lol lol lol  |
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"Cynical marketing ploy or a company taking a risk for free speech ?!"
I don't think they have taken a risk for free speech, but I do think it is not a cynical marketing ploy.
I think it's more along the lines of taking a stand over free speech and any free publicity they get is a bonus. There is no risk. As has been said earlier in the thread, their target market are going to lap up the controversy, not hide away from it.
Would it make me buy their product? Unlikely. Their clothes are overpriced and I'm not a big fan of their running trainers (outside work and running, I wear Converse rather than traditional trainers) |
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"And very soon it will go from burning flags to civil war. Multiracial societies are doomed to collapse and conflict, it’s just a matter of time. "
Only if you treat the non-majority as second class citizens. |
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"What is it? I dont watch tv
They selected Colin Kaepernick, an outcast American football player and civil rights activist, as the face of its new global advertising campaign as its most divisive move.
He had been a polarising figure since 2016, when as a player for San Francisco 49ers he refused to stand during the national anthem. At first he sat as a protest, then sank to his knee. It was intended to draw attention, he said to, to the killings of African Americans and other injustices. .
A civil rights activist?
Yes, you read that correct."
.
I don't follow American sports much, so what civil rights is he in activism for? |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature. "
It’s not the same when one group wants the police to stop killing black people  |
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By (user no longer on site)
over a year ago
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There are more white Americans shot and killed unlawfully by the police. BLM is just another tool used to instigate division, funded by Soros. But not to worry, the Civil War is coming soon. |
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By (user no longer on site)
over a year ago
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"There are more white Americans shot and killed unlawfully by the police. BLM is just another tool used to instigate division, funded by Soros. But not to worry, the Civil War is coming soon."
More white Americans shot and killed unlawfully by the police... hmm.. is that correct? |
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people "
.
So the police killing anybody who's not black is ok? |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?"
No it’s not ok.. and they aren’t doing it.. they are only killing black men |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men "
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking! |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking! "
How sure are you and what’s your source? |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking! "
No I think you need to go and look at the statistics. |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking!
No I think you need to go and look at the statistics."
Not so sure, point out where you found these stats? Also, it’s how people are killed. For example a if white guy waving a gun around gets shot, that’s lawful as he’s got a gun. I’ve seen videos of black guys getting shot an killed and not been armed. |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking!
How sure are you and what’s your source? "
Just a quick internet search , copy and pasted :
Black people are much more likely to be shot by police than their white peers. An analysis of the available FBI data by Vox's Dara Lind found FBI data. |
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking!
No I think you need to go and look at the statistics."
Yes, white people are also shot and killed by US police, so are Hispanics.
The issue is that the proportion of black (and unarmed) people being shot is higher than any other ethnic group.
It's the same with the prison system there, there is a disproportionately high number of ethnic minorities behind bars. The argument is that the system is rigged against them (they are more likely to live in low income areas so unable to afford fancy lawyers who can get them off on a technicality and/or have a lenient sentence). |
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By *rozacMan
over a year ago
london |
"Nike played a certain group of people brilliantly because
Why did people burn New Balance? Two years ago? "
New Balance became affiliated with the alt-right movement in America after the company's Vice President of public affairs vocally supported Donald Trump's trade policies as being 'a move in the right direction'. After that trumpers voiced support for the brand and it deteriorated from there |
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By (user no longer on site)
over a year ago
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"Nonsense, one group will always seek to dominate another, it’s law of nature.
It’s not the same when one group wants the police to stop killing black people .
So the police killing anybody who's not black is ok?
No it’s not ok.. and they aren’t doing it.. they are only killing black men
Pretty sure they kill white people also, although the number of black people killed in comparison is shocking!
No I think you need to go and look at the statistics.
Yes, white people are also shot and killed by US police, so are Hispanics.
The issue is that the proportion of black (and unarmed) people being shot is higher than any other ethnic group.
It's the same with the prison system there, there is a disproportionately high number of ethnic minorities behind bars. The argument is that the system is rigged against them (they are more likely to live in low income areas so unable to afford fancy lawyers who can get them off on a technicality and/or have a lenient sentence)."
Spot on! I was just pointing out someone quoted , “only killing black men” |
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By (user no longer on site)
over a year ago
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"
The issue is that the proportion of black (and unarmed) people being shot is higher than any other ethnic group.
It's the same with the prison system there, there is a disproportionately high number of ethnic minorities behind bars. The argument is that the system is rigged against them (they are more likely to live in low income areas so unable to afford fancy lawyers who can get them off on a technicality and/or have a lenient sentence)."
I think you deserve a medal for your patience in explaining this issue! |
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"
The issue is that the proportion of black (and unarmed) people being shot is higher than any other ethnic group.
It's the same with the prison system there, there is a disproportionately high number of ethnic minorities behind bars. The argument is that the system is rigged against them (they are more likely to live in low income areas so unable to afford fancy lawyers who can get them off on a technicality and/or have a lenient sentence).
I think you deserve a medal for your patience in explaining this issue!"
I knew my OU course in Criminology would come in use one day  |
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By (user no longer on site)
over a year ago
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"
The issue is that the proportion of black (and unarmed) people being shot is higher than any other ethnic group.
It's the same with the prison system there, there is a disproportionately high number of ethnic minorities behind bars. The argument is that the system is rigged against them (they are more likely to live in low income areas so unable to afford fancy lawyers who can get them off on a technicality and/or have a lenient sentence).
I think you deserve a medal for your patience in explaining this issue!"
So it’s nothing to do with the fact that blacks proportionally commit the most crime? |
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According to the FBI statistics.
8000 black homicides.
233 were police shootings.
16 of them were unarmed (but that doesn't mean they weren't violently resisting).
64 police officers were killed while on duty (28 of them were black).
Of the 16 unarmed black shootings, 10 were shot by black police officers.
Black homicides made up 26% of the total despite only making up 13% of the population.
Hispanics we're 18% while being 17% of the population.
550 white people were shot and killed by the police, 78 of them unarmed.
|
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"According to the FBI statistics.
8000 black homicides.
233 were police shootings.
16 of them were unarmed (but that doesn't mean they weren't violently resisting).
64 police officers were killed while on duty (28 of them were black).
Of the 16 unarmed black shootings, 10 were shot by black police officers.
Black homicides made up 26% of the total despite only making up 13% of the population.
Hispanics we're 18% while being 17% of the population.
550 white people were shot and killed by the police, 78 of them unarmed.
"
So black people make up about 30% of US police shootings despite being only 13% of the population... |
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"According to the FBI statistics.
8000 black homicides.
233 were police shootings.
16 of them were unarmed (but that doesn't mean they weren't violently resisting).
64 police officers were killed while on duty (28 of them were black).
Of the 16 unarmed black shootings, 10 were shot by black police officers.
Black homicides made up 26% of the total despite only making up 13% of the population.
Hispanics we're 18% while being 17% of the population.
550 white people were shot and killed by the police, 78 of them unarmed.
So black people make up about 30% of US police shootings despite being only 13% of the population... "
.
That's correct but they also make up 52% of the criminal activity record despite being 13% of the population.
There's two stats that are telling 87% of white people are killed by white people while 90% of black people are killed by black people, yes exactly, were not going out at night on mass killing each other through racism!.
Donald trump is as complicit as BLM as Nike and this football guy are in inflicting false narratives to divide society
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By (user no longer on site)
over a year ago
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It’s an emotive subject. The flag and anthem are venerated in the states, to a lot of people it’s very much like blasphemy to in any way disrespect it. For example it’s illegal to drop the flag into the floor.
So the protest of dropping to the knee for the anthem whipped up a huge interest from the media. I’m not sure if it achieved much as it seems Americans fell on familiar sides of the argument.
Nike purely thought it would be worth the publicity. But it does set a precedent to show other businesses who may be afraid of speaking out against Trump and the far right who will boycott their products. Some other companies have tried similar tactics. Patagonia spoke out strongly against Trump pulling the US out of the Paris climate deal, as an example. |
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By (user no longer on site)
over a year ago
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If I have 20 trainers/shoes Nike brand is probably 18 of them. Discuss about it, hate it, I will always support and respect their decision. Whatever you think you know or criticise about it. They have made history already. I'm glad Its my generation |
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By (user no longer on site)
over a year ago
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"Cynical marketing ploy or a company taking a risk for free speech ?!
It is very clever.. people who used to hate the players who kneeled during the anthem now hate Nike too and despite people burning Nike’s trainers, Nike isn’t worried about that because their customer is not 40+ white male.. their ideal customers are young people and icons who help shape the culture.
In addition to the above Nike has gained £45M media exposure since the campaign started. "
Spot on. |
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