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Bereavement 'exploitation'
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By *RR68B OP Man
over a year ago
Bournemouth |
When we first saw this ad, of course we saw it for what it was. Actually thought it was poignant and quite an honourable intention. And I quite like a fillet o'fish occasionally. Here's the ad...
https://www.youtube.com/watch?v=S1XM4INk8l8
Still available to see for now but, MacDonalds have pulled the ad because they received around a hundred complaints although why anyone would take offence at it I have no idea - have you?
(A psychologist has said it exploits bereavement and human bonding) |
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By (user no longer on site)
over a year ago
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Advertisers like to pull at our heartstrings and emotions - look at the John Lewis Christmas ads for example 
I can understand why some people may be adversely affected by this ad as losing a parent can be a traumatic experience for anyone, especially a child. But I also think it's partly symptomatic of society today where it's easy to be offended by anything.
In this case I can see why the company chose to withdraw it as to genuinely upset people was obviously not the intention! |
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By *RR68B OP Man
over a year ago
Bournemouth |
Two sides to everything of course. All down to individual interpretation. I see death as part of life. The advertisement did not bother at all. I expect they'll be adding warnings after ads soon like they do to all the reality tv programmes. If you've been affexted in any way by reading this reply, there is help out there! |
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By (user no longer on site)
over a year ago
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I saw it before it was pulled and thought it was bollocks. I wouldn't complain about it but I'd wonder what the fuck they were thinking of commissioning it |
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By (user no longer on site)
over a year ago
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I don't like because if you'd lost a parent why would you want to think about that associated with McDonalds. You want to go there to escape as a child from what happened not to recall it. It doesn't really fit in with the fast food culture imo. |
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Sorry but I think it's all bollocks. They aren't saying that eating a fillet o fish is going to make you get over the death of a parent. The ad was about finding every say things the young lad had in common with his dad and sometimes food choices can be that thing.
I thought it was a good advert as it encouraged people to have a dialogue and showed that it could be part of normal every day conversations. |
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By (user no longer on site)
over a year ago
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"Whoever thought that was a good idea needs to ha e a long hard think, how fast food fits in with my dad dying?  "
Maybe the dad had a heart attack eating junk food?  |
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By (user no longer on site)
over a year ago
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"Sorry but I think it's all bollocks. They aren't saying that eating a fillet o fish is going to make you get over the death of a parent. The ad was about finding every say things the young lad had in common with his dad and sometimes food choices can be that thing.
I thought it was a good advert as it encouraged people to have a dialogue and showed that it could be part of normal every day conversations. "
Exactly ........... I thought it was a lovely ad, but as it has been said, those that couldn't work out the link complained and made a fuss!!! |
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By (user no longer on site)
over a year ago
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I think it's a good advert but I haven't lost a parent or a spouse. It works as an add as it taps into our empathy. However for those who have been bereaved in a similar way it can cause transference and bring the pain of their bereavement into the present. For that reason I think McDonald's withdrawing it, is an honourable decision. |
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By (user no longer on site)
over a year ago
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It didn't bother me. I liked the content regardless of the advertiser. People talk about things on their mind at different times whether that's when doing the dishes, waiting at a bus stop or walking to McDonald's or school. I think if it opens a dialogue or shows you're not the only person experiencing bereavement then I think it's ok. If it was John Lewis doing the ad would it be more palatable?
Fillet o Fish though  |
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By (user no longer on site)
over a year ago
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I do understand why some people may have been upset by the ad but I actually think it was filmed in a very sensitive way and raises awareness of a the difficult subject of child bereavement which should be more openly talked about.. somebody said yesterday that 1 in 30 children lose a parent before they are 16 each year. That is one child in every school class. Its a subject that needs talking about to help kids through that period.
Maybe using it to sell burgers (or fillet o fish) isnt the most noble way...but its got people talking about it and i think thats a good thing. |
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I just think that at a time when there is such a focus on getting people to talk about their feelings and a lot of mental health awareness, especially in men and young boys, complaining about an advert that shows that having conversations about people that have passed away is the insensitive thing. |
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By (user no longer on site)
over a year ago
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"I just think that at a time when there is such a focus on getting people to talk about their feelings and a lot of mental health awareness, especially in men and young boys, complaining about an advert that shows that having conversations about people that have passed away is the insensitive thing. "
I wasn't saying that having conversations about losing people is a bad thing. I lost my Dad at 13. I just didn't get the link to McDonalds. So to me it seemed an odd way of advertising their product anyway. |
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By *yrdwomanWoman
over a year ago
Putting the 'cum' in Eboracum |
I find it odd that any massive corporation that has as its only objective making money would state that their advert had anything whatsoever to do with highlighting relationships. Don't weep too many tears for MacDonalds. They will only be thinking of the next way they can get us to eat nutritionally suspect food. I personally think that any ad showing a child earting their food is questionable, let alone an ad professing itself to be a sensitive depiction of life itself.
Pepsi is the same. they tried to benefit out of the appalling race relations in the US by depicting a white woman saving the blacks from a beating by the police. Seriously, whether or not its the company or the ad agency at fault, they must be in a different universe if they think these adverts sell anything.
MacDonalds should just forget this maudlin emotional marketing and just show people eating their food while d*unk or hungover, because that's the demographic that actually buys it. |
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