Unilever is going to make its ads less sexist, after years of research tells them that we don't like it.
The maker of Linx, Dove and other products vows to be using less stereotypes.
Less dumb men in ads who can't clean etc? Less women looking after kids and cooking? Women with jobs portrayed that aren't usually seen? |
Reply privately, Reply in forum +quote
or View forums list | |
 |
By *LCCCouple
over a year ago
Cambridge |
I've noticed recently more people of colour in adverts, mixed race relationships as well. I think it's a good thing the the population of the country today is represented on TV, even if it's only adverts at this stage. |
Reply privately, Reply in forum +quote
or View forums list | |
"I've noticed recently more people of colour in adverts, mixed race relationships as well. I think it's a good thing the the population of the country today is represented on TV, even if it's only adverts at this stage. "
Film and television are massively skewed towards white men - if our population was made up of those percentages it would flounder! (only approximately 11% of films show a fifty fifty split of men an women). Advertising seems to be upping it's game recently but the sexualisation of (mainly) women when they are being used to sell a non sexual product is still appalling. |
Reply privately, Reply in forum +quote
or View forums list | |
|
By *olgateMan
over a year ago
on the road to nowhere in particular |
"I've noticed recently more people of colour in adverts, mixed race relationships as well. I think it's a good thing the the population of the country today is represented on TV, even if it's only adverts at this stage. "
That is not indicative of the whole country, only certain larger town and cities |
Reply privately, Reply in forum +quote
or View forums list | |
|
By *LCCCouple
over a year ago
Cambridge |
"I've noticed recently more people of colour in adverts, mixed race relationships as well. I think it's a good thing the the population of the country today is represented on TV, even if it's only adverts at this stage.
That is not indicative of the whole country, only certain larger town and cities "
Well 14% of the UK population are people of colour, I think you have to live somewhere quite remote to have 100% of the population as white these days. |
Reply privately, Reply in forum +quote
or View forums list | |
It seems a self perpetuating misery that women will buy more products when they see women advertised using those products.
Products with men advertising them get fewer sales. Women are responsible for 80% of decisions on household expenditure.
These adverts are not necessarily sexist, they are simply doing a job to get people to buy stuff.
I agree that there should be more balance in these adverts, but we are the ones who can illicit change by voting with our feet. Stop being susceptible to stereotypes if you don't like them. |
Reply privately, Reply in forum +quote
or View forums list | |
|
By *obka3Couple
over a year ago
bournemouth |
Well lets hope they get some ugly buggers in adverts as well then, come on people, sex sells, attractive people sell,people dont buy stuff that looks crap or badly made even if it does just as good a job,you might not like it but it is a fact |
Reply privately, Reply in forum +quote
or View forums list | |
2 years of research told them that we don't want the sexist stereotypes.
It remains to be seen if unilver actually change much in their tv, print and other ads. I can imagine we'll get a lot more of the same. |
Reply privately, Reply in forum +quote
or View forums list | |
|
By (user no longer on site)
over a year ago
|
"Well lets hope they get some ugly buggers in adverts as well then, come on people, sex sells, attractive people sell,people dont buy stuff that looks crap or badly made even if it does just as good a job,you ive might not like it but it is a fact "
Fully agree and this site clearly hows that. Which people get all the hits and messages? Attractive women who display scantily clad pictures of themselves in sexual positions... fact of life and its about time woolly liberals that's the way it is  |
Reply privately, Reply in forum +quote
or View forums list | |
|
By (user no longer on site)
over a year ago
|
"I've noticed recently more people of colour in adverts, mixed race relationships as well. I think it's a good thing the the population of the country today is represented on TV, even if it's only adverts at this stage.
That is not indicative of the whole country, only certain larger town and cities
Well 14% of the UK population are people of colour, I think you have to live somewhere quite remote to have 100% of the population as white these days. "
Tell that to County Durham
98.1% white at the last census. I suspect that 1.9% being made up almost entirely from the university haha |
Reply privately, Reply in forum +quote
or View forums list | |
» Add a new message to this topic
