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By (user no longer on site)
over a year ago
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Whats the best music video of.......whenever? impossible to say as most people will just pick their favourite track from their favourite artist, or go with the usual bohemian rhapsody/ thriller trotted out on every 'worlds greatest' TV show without thinking about what makes it a good video.
As someone who has studied the art for the best part of 15 years, directed several music videos and worked on numerous others- the best music video is something that compliments the track perfectly, re-enforces what the song is about or works with a little element so the two interlink perfectly. It should make you sit up and notice when played, be visually striking and/or breaking new ground of the art form. ideally it should give a 50/50 balance between music and video and preferably leave you thinking they're perfectly matched and no other video could ever work as well with the piece (trickier than you think)
Thriller was more a case of 'heres a stupidly large budget- lets make a film instead' and in terms of what was happening in the film industry it did nothing, broke no ground and any artist/director given that much budget could have produced something of that scale.
The best video of the 21st century is probably one of the OK Go, who are masters of the single take video
Their first video was a low budget affair (as they were still a small cult band). The result was due to clever thinking, lots of hard work practicing and some good viral promotion and has been copied to some degree several times for adverts
http://www.youtube.com/watch?v=dTAAsCNK7RA
Then there is this little gem- not an original idea but fantastically well executed
http://www.youtube.com/watch?v=qybUFnY7Y8w
then they had an idea for a video and wrote a track to fit it- more meticulous planning to execute this beauty
http://www.youtube.com/watch?v=MejbOFk7H6c
and if you want a masterclass in single shot, precision planned shooting and dedication to producing something that leaves you wondering how they did it, how long it took and wanting to watch it over and over to see everything going on......
http://www.youtube.com/watch?v=V2fpgpanZAw&list=TLWzKhXdQbGEys1hd487lUlB-SvsdgUJOy
Then there was 'This too shall pass' Which was both a stand alone video but also came with its own website that utilised the freshly released HTML5 browser technology that allowed you to type a message which was then shown in the video (just try it, its too hard to explain how they did it)- you'll need to run it in a HTML5 compatible browse like Google Chrome.
http://www.allisnotlo.st/index_en.html
Moving outside of the 21st century, the 90's were a particularly special time for music video as some very talented directors were emerging and honing their skills.
One of the most striking videos (and the one that inspired me to want to try directing) was Jonathan Glaziers video for U.N.K.L.E's 'Rabbit in your headlights' which is an immensely powerful visual film. While only having a loose link to the track, it does sit very nicely with it (almost cinematically) although it does feel like it over powers the music.
http://www.youtube.com/watch?v=nsg1y2ZrPfA
the first time i saw it i actually sat motionless for the whole thing, drink poised on my lip, totally engrossed!
The unbeaten king of the music video though is Michel Gondry- 100% genius!
I still don't know how he does many of his effects as his vision, production and post production is just flawless
from his early work such as 'Lucas with the lid off' (can you work out how the shots join together?)
http://www.youtube.com/results?search_query=lucas+with+the+lid+off+official+video
the psychedelic flow editing of The Chemical Brothers 'Let forever be'
http://www.youtube.com/watch?v=s5FyfQDO5g0
the beuatifully shot, single take of Massive Attack 'Protection', for which he built a giant rotating cube building and camera gimbal
http://www.youtube.com/watch?v=vJ2GXcVxXT0&list=PL5F67175A34FF9DD9&index=5
His fantastic planing and use of motion control for Kylie 'Come in to my world'
http://www.youtube.com/watch?v=6Fe1Scu5fdw
the headfuck of a pallendromic duel screen video for Cibo Matto's 'Sugar Water'
http://www.youtube.com/watch?v=EN9auBn6Jys
and the total genius that is The Chemical Brothers 'Star Guitar'
http://www.youtube.com/watch?v=615FUp8aUmU
a video so subtle and well executed, its often overlooked whats actually happening for quite a while
(even better is how he proved it could be done using the contents of his fruit bowl in the street)
http://www.youtube.com/watch?v=cespq6PlwDI
but for me, the best ever and most perfect video ever made is Chris Cunningham's exquisite film for Bjork's 'All is full of love' - the perfect combination of a beautiful track and a stunning video that compliments perfectly, getting round the guideline on broadcasting 'explicit' images by using robots, not humans, the amazing technical achievement of not only pulling off mapping Bjorks face onto the robots, but also designing, building and programming the robots himself.
It is a masterpiece to rival any film
http://www.youtube.com/watch?v=AjI2J2SQ528
So? still think Thriller or Bohemian Rhapsody are the best music videos?  |