"What is so good about towie? Facebook and Twitter feeds swamped about it" I have absolutely no idea, I have never watched it, don't bookface or twatter.
I think the fact as you say there are Facebook and Twitter feeds says it all. Certain things appeal to certain types of people the same as Jeremy Kyle. It won't appeal to all but some things are there to appeal to specific demographic groups.
I'm from Essex and find it quite offensive if I'm honest, a complete load of bollocks in my opinion, and I have nebpver once met a girl or guy for that matter talk the way they do