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Own brand products - which ones are any good?
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It's actually a fallacy that own brands are simply the same items as the big brands but just reboxed in the factory.
For example....Kelloggs were forced in the Eighties to make a major company statement to dispel the rumour in the States that they make own brand cereals for supermarkets.
Very few major brands end up in supermarket own brand packing, and virtually none of the very biggest brands. |
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By (user no longer on site)
over a year ago
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At work we make large brands but also make supermarket brands. They have similar ingredients but have their own line and not mixed with branded products. I used to be a brand snob not anymore  |
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"Ive often wondered which own brand goods are made by the big manufacturers but are really just the same generic product repackaged to make them more expensive. "
i dont mind own brand for most things but not ketchup or pop |
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By (user no longer on site)
over a year ago
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we have been brainwashed since birth, by advertising,
75p of every pound spent on Heinz products is advertising costs.
Without advertising you could buy Heinz beans for 20p |
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By (user no longer on site)
over a year ago
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"Aldi flowers are great. Lidl German lager is as good as it gets frankly. "
Only problem with aldi flowers, is their position in store, usually very near the air/ heat blowers over the doors, this dehydrates flowers and reduces life of them, not ideal conditions, but as they are an impulse buy, usually situated just inside doors, |
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By (user no longer on site)
over a year ago
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"we have been brainwashed since birth, by advertising,
75p of every pound spent on Heinz products is advertising costs.
Without advertising you could buy Heinz beans for 20p"
I'm pretty sure that's not correct. Usually if you buy something for a pound, 20 to 60% typically is the margin added on by the retailer. Advertising is expensive but that cost doesn't come from a percentage of a particular product. In fact if you were to work it out, per unit, it wouldn't even be 1%.
Just to add to this own label brands do tend to come from the same people who make the bigger famous brands. However the own label brands will have been developed to their own recipe to reduce costs. Many of these cost savings in food are driven by having lower salt, sugar and preservatives so as well as being cheaper, they're better for you. |
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By (user no longer on site)
over a year ago
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"we have been brainwashed since birth, by advertising,
75p of every pound spent on Heinz products is advertising costs.
Without advertising you could buy Heinz beans for 20p
I'm pretty sure that's not correct. Usually if you buy something for a pound, 20 to 60% typically is the margin added on by the retailer. Advertising is expensive but that cost doesn't come from a percentage of a particular product. In fact if you were to work it out, per unit, it wouldn't even be 1%.
Just to add to this own label brands do tend to come from the same people who make the bigger famous brands. However the own label brands will have been developed to their own recipe to reduce costs. Many of these cost savings in food are driven by having lower salt, sugar and preservatives so as well as being cheaper, they're better for you. "
you will never see things we need being advertised, advertising creates the demand, Walmart ( asda ) charges manufacturers to place their products in certain places in store, Heinz for instance will always be at eye level, premium position. Heinz have created a market for its products and 75% of their turnover is spent on advertising and merchandising,( that can be checked on the net if interested.( |
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By (user no longer on site)
over a year ago
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The margin on food products is on average 12%, more on fresh products such as fruit and veg and meat.
Most supermarkets aim for 16% on fresh products, after waste. |
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By (user no longer on site)
over a year ago
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will only buy necafe coffee, tettley teabags, plenty kitchen roll, nestle cereal, flora margarine, andrex toilet rolls. we dont mind tesco tomato ketchup, yoghurt, and bottled fizzy water. |
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By (user no longer on site)
over a year ago
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I used to work in tesco when I first left school. I remember opening a box of carnation milk , the top layer was carnation the bottom layer was tesco'. I also went to put bath towels out but couldn't because the had a different stores name on. |
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