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By *icketysplits OP Woman
over a year ago
Way over Yonder, that's where I'm bound |
The Office Of Fair Trading has accused six furniture stores of presenting misleading price cut offers. The higher price is used as a reference price for a couple of weeks and then the regular price is presented as a sale price.
They have recently fine a large supermarket chain for misleading on the savings for strawberries. The higher reference price was available for fewer weeks than the discount price.
Good business or sharp practice? |
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I really don't care.
If something seems priced fairly and I want it - I buy it.
It makes no difference if it's a sale item or not. If I don't want it - I don't want it.
People are stupid. Fancy needing protection as to whether strawberries were fairly priced or not ...
Nanny State Numpties. |
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By (user no longer on site)
over a year ago
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Actually the majority of people do irrationally buy things on perceived savings. The behavioural economist Dan Arieley has some great research on this. Much of what we buy we wouldn't unless we could compare it to something else. Breadmakers is the best example. No one bought the originals until they made a more expensive version then loads of people bought the "cheaper one" as they now had something to compare it to. Most pricing works this way. |
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"Actually the majority of people do irrationally buy things on perceived savings. The behavioural economist Dan Arieley has some great research on this. Much of what we buy we wouldn't unless we could compare it to something else. Breadmakers is the best example. No one bought the originals until they made a more expensive version then loads of people bought the "cheaper one" as they now had something to compare it to. Most pricing works this way."
I know.
I covered that with 'people are stupid' |
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By (user no longer on site)
over a year ago
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"The Office Of Fair Trading has accused six furniture stores of presenting misleading price cut offers. The higher price is used as a reference price for a couple of weeks and then the regular price is presented as a sale price.
They have recently fine a large supermarket chain for misleading on the savings for strawberries. The higher reference price was available for fewer weeks than the discount price.
Good business or sharp practice?"
Again? I think they caught out furniture companies doing this years ago. I'm sure I remember reading about it before. Maybe last time it was different chains of stores though. |
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By (user no longer on site)
over a year ago
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"Actually the majority of people do irrationally buy things on perceived savings. The behavioural economist Dan Arieley has some great research on this. Much of what we buy we wouldn't unless we could compare it to something else. Breadmakers is the best example. No one bought the originals until they made a more expensive version then loads of people bought the "cheaper one" as they now had something to compare it to. Most pricing works this way.
I know.
I covered that with 'people are stupid' "
I think that was in the conclusion of his PhD thesis |
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By (user no longer on site)
over a year ago
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How do you think supermarkets have cheaper prices than most independent retailers anyway?
Apart from the lower Introductory Prices of new products and the cheaper alternatives the likes of Lidl and Aldi bring us, it's not all warehouse bulk discount.
When it comes to all else, I understand when the independents will try to catch your attention more, as they can't compete with the unlimited media barrage of corporate marketing.
But when those corporates are cheating and getting away with it, makes my skin crawl. |
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