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By (user no longer on site)
over a year ago
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I don't watch much live so just fast forward the adverts now.
But the fairy liquid advert and the bit that went ' Now hands that do dishes can feel as soft as your skin, with mild green Fairy Liquid' used to make me cry as a kid. I don't know why *shrugs*  |
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By *ENGUYMan
over a year ago
Hull |
Are the TV companies finding advertisers so difficult to source these days, that they're STILL showing adverts from the Lockdown period!
EG, WaterAid. Over 60's Life Insurance plans. Go Compare, in all of its variations. Those ruddy Meerkats (should be sent back home!). |
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By *ndycoinsMan
over a year ago
Whaley Bridge,Nr Buxton, |
"Are the TV companies finding advertisers so difficult to source these days, that they're STILL showing adverts from the Lockdown period!
EG, WaterAid. Over 60's Life Insurance plans. Go Compare, in all of its variations. Those ruddy Meerkats (should be sent back home!)."
With fewer people watching TV companies are spending their advertising budgets elsewhere.mostly online.Shoot the meerkats. |
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By (user no longer on site)
over a year ago
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"Are the TV companies finding advertisers so difficult to source these days, that they're STILL showing adverts from the Lockdown period!
EG, WaterAid. Over 60's Life Insurance plans. Go Compare, in all of its variations. Those ruddy Meerkats (should be sent back home!).
With fewer people watching TV companies are spending their advertising budgets elsewhere.mostly online.Shoot the meerkats."
Kind of half-true and half-not-true. Online advertising is mostly saturated by businesses that would never have been able to advertise on TV.
And those big businesses we see on TV ads are diversifying into programmatic. You can create a connected campaign that targets the same audience across TV/Web/Streaming/Social/Radio and it’s the norm now for many advertising partners (such as sky) to allow a campaign to track an individual across all those various types of media.
TV’s biggest issue has been that you can’t necessarily track how viewing an ad converts into a sale or enquiry. Online is much easier to quantify its value, as well as better to target relevant customers. So TV has become less valuable, in literal cost terms, meaning channels aren’t being paid as much for ad time.
It’s not really a move away from TV, more so that it’s becoming one of many touch points in a wider integrated campaign.
Still, tv will become popular again because there’s tons of technology coming along that will make ads unskippable no matter which format you’re watching, and most media consumption will be funneled via your tv.
Whew, sorry for the long post. It’s an industry I unfortunately know a lot about |
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