Oh Lush have you not learned any lessons from others.
Looks like another company has ruined their reputation and I will hazard I guess they will close all their stores before Xmas
But I don’t want to get into a debate about whether their comments and ads were right or wrong…
What I want to know is:
Is it ever right that a company enters into the political arena?
If you think yes can we have at least one example please
Marc |
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By (user no longer on site)
over a year ago
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It’s interesting people’s take on this.
I see it differently. The charity they are supporting & working with, help those individuals in the asylum system, resettlement programme, so not illegal immigration in my view. Products will help fund said charity, along with a “welcome” message to those trying to settle here.
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By *aitonelMan
over a year ago
Travelling |
Is it right, yes. Of course. Why not. Their choice to do so.
It is either going to be amazing advertising or a deathblow to business.
It is always going to be a divide.
High chances they are going to take a hit for sure.
Most people won't really care either way, and continue to buy products they like. |
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"It’s interesting people’s take on this.
I see it differently. The charity they are supporting & working with, help those individuals in the asylum system, resettlement programme, so not illegal immigration in my view. Products will help fund said charity, along with a “welcome” message to those trying to settle here.
"
Totally agree with Spurs |
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By (user no longer on site)
over a year ago
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"It’s all over the news.
What going on here folks?
Did I do that right??
Marc"
I’ve Googled now.
Social Justice is big business these days, corporates need to be seen to be inclusive.
I guess sometimes the *intention* of the message is good but the actual execution of it misses the mark.
I would think they’re trying to say everyone is welcome and valued (good sentiments) .. but the use of the small boats (sometimes) used by people trafficking gangs would appear to suggest they condone the risky illegal crossings. I don’t think that’s what they *meant* but that’s the way it looks.
Generally I’m not a fan of big corporates being too vocal about their political opinions, but hey, it’s their business and it’s it’s up to them what they do and say |
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By (user no longer on site)
over a year ago
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"This looks very much like right wing media blowing someone way out of proportion and manufacturing outrage.
Weird, that's not like them."
never?!
Good for Lush. Terrible soap but I have no issue with their One poster that got made. |
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By (user no longer on site)
over a year ago
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I think it's important that we do as the media are controlled by one super power that persuades way too many people to vote one way politically. We need more voices, more opinions and not living in a world where people are shut down for voicing it. |
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Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc |
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"Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc "
A corporation that has explicitly put values in its image is in its lane when it continues along those lines.
Conversely, not saying anything is siding with the status quo. Siding with the status quo is also a political choice. |
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"This is the reason I asked if it is ever right for a company to go political?"
Yes. Always. Not just sometimes, or when they think it will help their profits. Always.
Especially visible brands like high street retailers. They have a platform, a voice and an audience and it would be irresponsible not to use that for good.
Every choice a company (or a person) makes is a political act. Everything has repercussions. Every choice impacts others. Who do you buy materials from? Political. Where do you place your shops? Political. How do you set your prices? Political. Who do you include (or not) in your adverts? Political.
Companies, like people, should try to do the right thing. To just not be dicks. |
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"Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc
A corporation that has explicitly put values in its image is in its lane when it continues along those lines.
Conversely, not saying anything is siding with the status quo. Siding with the status quo is also a political choice."
What about switching their values to suit current political climates?
Marc |
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"This is the reason I asked if it is ever right for a company to go political?
Yes. Always. Not just sometimes, or when they think it will help their profits. Always.
Especially visible brands like high street retailers. They have a platform, a voice and an audience and it would be irresponsible not to use that for good.
Every choice a company (or a person) makes is a political act. Everything has repercussions. Every choice impacts others. Who do you buy materials from? Political. Where do you place your shops? Political. How do you set your prices? Political. Who do you include (or not) in your adverts? Political.
Companies, like people, should try to do the right thing. To just not be dicks."
You make a great point and one that has been on my mind this morning. The have created a platform such as celebrities do, in which to speak out and influence other people. So it’s becomes a duty to do so?!
Marc |
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By (user no longer on site)
over a year ago
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"Is it right, yes. Of course. Why not. Their choice to do so.
It is either going to be amazing advertising or a deathblow to business.
It is always going to be a divide.
High chances they are going to take a hit for sure.
Most people won't really care either way, and continue to buy products they like. "
That last sentence is so spot on, I wish you could Fab comments. It might be a discussion point now but in two weeks it'll be another thing and people will continue to purchase what they want |
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"Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc
A corporation that has explicitly put values in its image is in its lane when it continues along those lines.
Conversely, not saying anything is siding with the status quo. Siding with the status quo is also a political choice.
What about switching their values to suit current political climates?
Marc"
Depends. Like people they're entitled to change of heart. Or to decide it suits them better - if they shouldn't, then why do people engage in the types of boycotts you allude to in your OP? Surely it shouldn't matter what the political climate is. |
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"Is it right, yes. Of course. Why not. Their choice to do so.
It is either going to be amazing advertising or a deathblow to business.
It is always going to be a divide.
High chances they are going to take a hit for sure.
Most people won't really care either way, and continue to buy products they like.
That last sentence is so spot on, I wish you could Fab comments. It might be a discussion point now but in two weeks it'll be another thing and people will continue to purchase what they want"
Some people do try to use their purchasing power in accordance with their values. |
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"Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc
A corporation that has explicitly put values in its image is in its lane when it continues along those lines.
Conversely, not saying anything is siding with the status quo. Siding with the status quo is also a political choice.
What about switching their values to suit current political climates?
Marc"
Do you have an example of the latter? Lush has traded on an ethical, inclusive platform since forever. |
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By *aitonelMan
over a year ago
Travelling |
In defence of Lush, at least you know this is something legit with them. They truely support this, regardless on views of right or wrong.
Compared to the pride bandwagon. Up the rainbow decorations go, then a month later totally forgotten about until the next one. They don't care, that truely is just a marketing gimmick to them. |
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"Thank you all so far and yes this is a decisive subject and news reports are always sensationalist to see copy.
This is the reason I asked if it is ever right for a company to go political regardless of their stance on things or should they stay in their own lane?
Marc
A corporation that has explicitly put values in its image is in its lane when it continues along those lines.
Conversely, not saying anything is siding with the status quo. Siding with the status quo is also a political choice.
What about switching their values to suit current political climates?
Marc
Do you have an example of the latter? Lush has traded on an ethical, inclusive platform since forever. "
Not one that springs to mind and this was just a general question and not aimed at Lush at all
Marc |
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By *phialtesMan
over a year ago
Beyond the Wall |
"Is it ever right that a company enters into the political arena?
If you think yes can we have at least one example please
Marc"
Yes.
Disney standing up against the “don’t say gay” bill in Florida was the right thing to do.
Companies turning a blind eye to the shit politicians do just helps normalise it. |
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"Is it ever right that a company enters into the political arena?
If you think yes can we have at least one example please
Marc
Yes.
Disney standing up against the “don’t say gay” bill in Florida was the right thing to do.
Companies turning a blind eye to the shit politicians do just helps normalise it."
I think that is a great example as it was obviously the right thing to do
Marc |
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"In defence of Lush, at least you know this is something legit with them. They truely support this, regardless on views of right or wrong.
Compared to the pride bandwagon. Up the rainbow decorations go, then a month later totally forgotten about until the next one. They don't care, that truely is just a marketing gimmick to them. "
I believe there's a shift towards "buy from LGBTQ+ small businesses" in some circles as a way to counter this corporate bullshit.
Support is a verb, not a sign or change in packaging. |
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