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Are most women fooled by fancy packaging
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Is it just my wife who lands home with something totally different than you asked for because it looks LOVELY in its fancy packaging. Not fresh,all additives but oh by god there is a nice fancy packaging. Think the marketing companies have consumers brain washed. She just sees the nice packaging and doesn't read the label.  |
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Packaging is the fourth Marketing Mix key “P” on the strategy
Product
Price
Promotion and
Packaging !!!
Actually it’s my job and I can tell you the vast complexity of die cuts, inks, varnishes … to call to the customers attention, as well as the sizes to change product price with out annoying clients 
Not only your gorgeous wife can’t beat the temptation of a lovely appealing packaging. |
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"Packaging is the fourth Marketing Mix key “P” on the strategy
Product
Price
Promotion and
Packaging !!!
Actually it’s my job and I can tell you the vast complexity of die cuts, inks, varnishes … to call to the customers attention, as well as the sizes to change product price with out annoying clients
Not only your gorgeous wife can’t beat the temptation of a lovely appealing packaging. "
She’s worth it every penny |
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"If packaging looks really nice and pretty I get very suspicious about what's inside. More often then not the nice packaging means the inside is mediocre for one reason or another
Mrs"
Definitely true of everything in life...always be suspicious  |
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I'm convinced you can sell women literally anything if you market it properly.
But you have to market it correctly, from the get-go, you won't get a second chance!
It's the primary reason for "influencers." Many will say they're not influenced... they're lying! |
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I produce a product for sale at retail and this stuff is VERY tricky to get right. It's a tightrope of minimising waste and cost, while having all the compliance information that's required, and making sure a product gets to customers in perfect shape, while trying to be as sustainable as possible, and getting your brand image across consistently. |
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Mrs
lol